BRAND · EXPERIENTIAL · HOSPITALITY · SPORTS
CREATIVE STRATEGY FOR THE IRL
Combining strategic, creative, and entrepreneurial thinking to build consumer-forward solutions that work in the real world.
Selected work
Creative Strategy IRL
DEGWORKS
BUILT BETWEEN STRATEGY AND EXECUTION
I’m Sam Degenhard, a strategist, creative leader, operator, and entrepreneur. DEGWORKS is my independent practice for helping businesses solve meaningful challenges across brand, experiential, hospitality, and sports. My approach is framed by what it actually takes to bring an idea to life, not just what looks good in a presentation.
CHALLENGES ARE A CONSTANT
FIND MOMENTUM
You always have a new opportunity to pursue, a new problem to solve, and a new idea that you want to deploy. It takes clear direction and the capacity to act before making it to the finish line. I work alongside you to shape the plan and move whatever you are facing, forward.



























