BRAND · EXPERIENTIAL · HOSPITALITY · SPORTS

CREATIVE STRATEGY FOR THE IRL

Combining strategic, creative, and entrepreneurial thinking to build consumer-forward solutions that work in the real world.

DEGWORKS

BUILT BETWEEN STRATEGY AND EXECUTION

I’m Sam Degenhard, a strategist, creative leader, operator, and entrepreneur. DEGWORKS is my independent practice for helping businesses solve meaningful challenges across brand, experiential, hospitality, and sports. My approach is framed by what it actually takes to bring an idea to life, not just what looks good in a presentation.

WHERE I CAN HELP

Brand

Experiential

Hospitality

Sports

WHERE I CAN HELP

Brand

Experiential

Hospitality

Sports

CHALLENGES ARE A CONSTANT

FIND MOMENTUM

You always have a new opportunity to pursue, a new problem to solve, and a new idea that you want to deploy. It takes clear direction and the capacity to act before making it to the finish line. I work alongside you to shape the plan and move whatever you are facing, forward.

01

Fractional Team Member

Embedded support where your team needs creative strategy, directional leadership, and momentum in your current organizational structure.

ONGOING SUPPORT
LEADERSHIP CAPACITY
CROSS-FUNCTIONAL WORKLOAD
01

Fractional Team Member

Embedded support where your team needs creative strategy, directional leadership, and momentum in your current organizational structure.

ONGOING SUPPORT
LEADERSHIP CAPACITY
CROSS-FUNCTIONAL WORKLOAD
02

Project-Specific Lead

Focused leadership for a defined initiative, from setting the strategy to guiding your team through the execution.

IDEA TO EXECUTION
TEAM AND GOAL ALIGNMENT
COMPLETE PROJECT MANAGEMENT
02

Project-Specific Lead

Focused leadership for a defined initiative, from setting the strategy to guiding your team through execution.

IDEA TO EXECUTION
TEAM AND GOAL ALIGNMENT
COMPLETE PROJECT MANAGEMENT
03

Consultant & Advisor

An outside perspective to clarify your direction, challenge current assumptions, and shape creative strategy within your organization.

STRATEGIC COUNSEL
LEADERSHIP CONFIDANT
DECISION SUPPORT
03

Consultant & Advisor

An outside perspective to clarify your direction, challenge current assumptions, and shape the strategy within your organization.

STRATEGIC COUNSEL
LEADERSHIP CONFIDANT
DECISION SUPPORT
IRL WITH THESE BRANDS & TEAMS
Red Bull
Red Bull Media House
Campfire Ranch
The Team
The North Face
YETI
BFGoodrich
Polaris
BRP
Kodiak Cakes
New Belgium Brewing
Coca-Cola with Coffee
Gravity Haus
Springbar
Queen City Coffee
Wyld Honeys
Circuit of the Americas
Gunnison Crested Butte
OZ Trails
Colorado Outdoor Recreation Industry Office
Arkansas Tourism
Western Colorado University Outdoor Industry MBA
San Diego State University Sports MBA
WORKING TOGETHER

LET’S TALK.

Whether your challenge sits within brand, experiential, hospitality, or sports, share a little context. We can start with a conversation and see if DEGWORKS is the right fit.

© 2026 Degworks LLC. All rights reserved.

WORKING TOGETHER

LET’S TALK.

Whether your challenge sits within brand, experiential, hospitality, or sports, share a little context. We can start with a conversation and see if DEGWORKS is the right fit.

© 2026 Degworks LLC. All rights reserved.

WORKING TOGETHER

LET’S TALK.

Whether your challenge sits within brand, experiential, hospitality, or sports, share a little context. We can start with a conversation and see if DEGWORKS is the right fit.

© 2026 Degworks LLC. All rights reserved.